Be sure your experiments and campaigns are aligned with company goals and stakeholders expectations with campaign approval.
Avoid misunderstandings and questions: “Why do we run this campaign?”. Be sure that the goals and the budget that was approved won’t be changed at the end of the month or quarter.
Send experiments for approval
Make sure your stakeholders or clients are aware of the experiments you plan to run, the results you expect to generate, and the budget you need. Start working on experiments only after you got the approval to avoid misalignment.
Approve or decline experiments
Approve the experiments and the budgets if you are satisfied with expected results and ROI or decline them if you see misalignment with the company’s goals or target metrics.
Request editing experiments
Be sure all the goals, budget, or expected results adjustments are approved by the supervisor to avoid the conflicts at the end of the month.
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