Budget management

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Allocate your marketing budget most efficiently by channels and experiments.

Get a clear view of budget distribution and share among marketing channels. Make budget management decisions based on historical channel performance.

Set up a budget for every experiment

Set up a budget for every experiment.

Control budget distribution among channels

Get a clear view of budget distribution among marketing channels. Make budget management decisions based on historical channel performance.

Track the costs and reallocate budget

Track the costs and the difference between plan and actual spendings. Reallocate budget from worse-performing experiments and channels to those that drive you closer to your goal.

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